Search Engine Tricks

  Homes arrow Search Engine Tricks arrow Page 4 - The Path to Proper On-page Search Engine Opti...
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

The Path to Proper On-page Search Engine Optimization
By: Jeff Carpenter
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 6

    Table of Contents:
  • The Path to Proper On-page Search Engine Optimization
  • The solution is...
  • Keyword Research...
  • Keyword Assignment...
  • Again, Oakley is...
  • Notice in the...
  • All CSS and...
  • However, some small...
  • Combined, these tags...
  • To accomplish this...
  • Once all ALT...
  • Lastly, all internal...
  • Spiders can follow...
  • Furthermore, techniques referred...
  • MEA Digital is...

  • Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    The Path to Proper On-page Search Engine Optimization - Keyword Assignment...

    (Page 4 of 15 )

    Keyword Assignment


    You have the right terms, but how are you going to use them? To begin, be sure that the keywords are mentioned in the content of your pages. If the pages don’t contain the targeted terms, the likelihood of being ranked is reduced and would require more linking. It’s actually very simple to assign the terms you choose from your keyword research to page content. Very specific terms should be integrated in the very specific product and service pages. The generic, broad terms should be assigned to the generic pages that aren’t as specific.



    For example: “Oakley Backpack” and “Oakley Gear”. Ideally, you would assign the term “Oakley Backpack” to the Oakley Backpack product detail page as the primary keyword and use “Oakley Gear” as the secondary term. If there were more than one kind of backpack, then the name of a specific backpack should be used as the main term and Oakley Backpack as the secondary term. For the category page, a more generic page that mentions more similar items like duffle bags, suitcases, etc., “Oakley Gear“ would be the primary term and “Oakley Backpack”, the secondary term.



    Be sure not to assign too many terms to a page. Two to three terms per page allows for a range of related topics. By assigning more terms, the page’s topic is multiplied and its theme is lost. But, if you assign too little, like a single term per page, you risk over optimizing the page, and being removed by SPAM filters.



    To be even more effective, keyword assignments should follow the theme of your site. Beginning at the home page, create consistent subject matter and increase the focus as a user moves deeper into the site. For example, category pages should not mention other categories. They should focus only on it’s specific category. Product and service pages should be even more focused, referring only to a particular product or service.



    More Search Engine Tricks Articles
    More By Jeff Carpenter



    - Time for Your Site`s SEO Tune-up?
    - The Basic Parts of an SEO Campaign
    - Dynamic Content Still Challenging for Search...
    - Google`s Panda Update at One Year Old
    - Why Links Don`t Count Instantly
    - Check Your Code for SEO Issues
    - To Be an SEO, Start With What You Know
    - Don`t Worry About Bad Inbound Links
    - Guard Your Google Places Listing
    - Overlooked SEO Tricks
    - A Simple Long Tail Keyword Strategy
    - Writing for the Long Tail
    - Choosing and Using Keywords
    - Seven More SEO Myths That Can Hurt Your Sit...
    - Google Tips and Tricks

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap