The Path to Proper On-page Search Engine Optimization - Keyword Research...
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Finding the proper key words to use for optimization is the most important phase of the SEO process. Even if you rank number one for millions of terms, they arenít relevant if they are never searched for. Keyword research is anticipating how people search for your product or service and there are many tools available to aid this process.
Word Tracker is a paid keyword research service that helps estimate the amount of traffic and competition for various search engines. Specifically, it measures the amount of searches per month, the amount of competition for that term, and provides a KEI (Keyword Effectiveness Index), numerically measuring how effective a keyword is. While the KEI is a key determinant of which words should be used, there are exceptions. If a term appears to have a low KEI, but it generates a good amount of traffic, and more importantly is relevant to your product, it may increase optimization.
Another keyword research tool is The Overture Suggestion Tool. This is a great resource for finding additional terms. It utilizes the search traffic generated on the Overture Search Network and gives you the amount of search traffic and related terms. Itís a free service that Overture offers to its PPC advertisers, but can be accessed by non-advertisers for free as well here: http://inventory.overture.com/d/searchinventory/suggestion/. This may become a paid service in the future.
Finally, Digital Point Solutions has developed an extremely helpful tool that incorporates the Word Tracker and Overture Tools. It can be found at http://www.digitalpoint.com/tools/suggestion/. Remember to pick a mixture of focused terms that describe your product and services, with low competition, including generic terms that generate a lot of traffic. Remember not to make choices based solely on amount of competition. Terms with high competition are usually better as secondary terms.