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SEARCH ENGINE TRICKS

The Path to Proper On-page Search Engine Optimization
By: Jeff Carpenter
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    2005-06-27

    Table of Contents:
  • The Path to Proper On-page Search Engine Optimization
  • The solution is...
  • Keyword Research...
  • Keyword Assignment...
  • Again, Oakley is...
  • Notice in the...
  • All CSS and...
  • However, some small...
  • Combined, these tags...
  • To accomplish this...
  • Once all ALT...
  • Lastly, all internal...
  • Spiders can follow...
  • Furthermore, techniques referred...
  • MEA Digital is...

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    The Path to Proper On-page Search Engine Optimization - Spiders can follow...


    (Page 13 of 15 )

    Spiders can follow these links and index the entire site rather quickly. The site map usually allows the spider to get to any page on the site within three clicks of the home page. As a result, each page is indexed quickly and helps to transfer the home page’s Page Rank to other pages in the site. Sitemaps are usually accessed from the home page, with a simple HTML text link that reads “Sitemap”.

     

     

    A Site Directory is a slightly modified version of a site map. This file is usually placed inside a directory that has been named after the site itself. The file name should be index.html (or whatever the server has set as default.) It contains links to all files that have been optimized. Along with these links are brief descriptions of each page. In this case, you should place a home page link, along with its description, as the first link on the page, along with any other information page links as well. Following the links to information pages, or after the home page link if no information pages exist, list and describe all other pages on the site that are optimized. The use of a site directory ensures that users can find the important pages as easily as possible. Having these additional links to the optimized pages will increase internal link weight to each of these pages too.

     

     

    If your site utilizes reciprocating links, include a link to each of your reciprocating link pages at the bottom of the site directory. This improves Page Rank on the resource pages. The link to the Site Directory, like the site map link, should be at the bottom of the home page and labeled “Site Directory”.

     

     

    These two options are valuable tools in ensuring each page of your site is properly indexed, and is easily found by users of your site and search engine spiders alike.

     

     

    Remember, proper search engine optimization is an ongoing process. There are many off-page items such as link building (that will be discussed in a later paper) that are a vital part of the complete search engine optimization process as well. This document was created to provide tools to handle the basic optimization process of a website. To that end, some items have been overlooked purposely as they are not suitable for all situations.

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