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SEARCH ENGINE TRICKS

The Path to Proper On-page Search Engine Optimization
By: Jeff Carpenter
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    2005-06-27

    Table of Contents:
  • The Path to Proper On-page Search Engine Optimization
  • The solution is...
  • Keyword Research...
  • Keyword Assignment...
  • Again, Oakley is...
  • Notice in the...
  • All CSS and...
  • However, some small...
  • Combined, these tags...
  • To accomplish this...
  • Once all ALT...
  • Lastly, all internal...
  • Spiders can follow...
  • Furthermore, techniques referred...
  • MEA Digital is...

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    The Path to Proper On-page Search Engine Optimization - Lastly, all internal...


    (Page 12 of 15 )

    Lastly, all internal links on the site should be absolute paths. The SRC of IMG tags and other elements on the page can remain relative to ensure optimum server load time. Remember not to over use or stuff keywords anywhere that it doesn’t make logical sense. Stuffing or spamming techniques can produce results in the short run, however in the long term, the site may be banned from search engines. Long-term results are the goal, and landing a website on the black list of a search engine is the last thing you want.

     

     

    Information Pages

     

    Many SEO professionals cringe at the mere mention of information pages because of the confusion of doorway pages. Doorway pages are files on your website that stand alone, and are created solely for search engines. Generally, they have a very high keyword density, and are stuffed with keyword spam. More often than not they don’t make sense to readers and may result in your website being removed from search engine directories.

     

     

    Information pages are integrated into your website. They’re generally used on dynamic websites that are limited to what on page elements can be modified. The site’s navigation scheme is generally updated to include links to and from these pages, so the user and the search engine spider can locate and utilize these files. Usually each information page focuses on one particular term or theme. They’re built by the same SEO standards mentioned above, but are a bit more focused on one term as opposed to two or three. Again, these are generally used on sites that are limited because of the technology they’re built with.

     

     

    Site Map’s and Site Directories

     

    A site map is a tool used to help your user find any page of your site from one general location, instead of making a user browse categories and sub-categories. Aside from the general site layout and design, site maps usually do not contain any other text, only HTML text links. These links are descriptive and direct users to a particular page that is usually formatted into a readable layout. Site maps are useful for SEO for the same reasons they’re useful to users.

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