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SEARCH ENGINE TRICKS

The Path to Proper On-page Search Engine Optimization
By: Jeff Carpenter
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    2005-06-27

    Table of Contents:
  • The Path to Proper On-page Search Engine Optimization
  • The solution is...
  • Keyword Research...
  • Keyword Assignment...
  • Again, Oakley is...
  • Notice in the...
  • All CSS and...
  • However, some small...
  • Combined, these tags...
  • To accomplish this...
  • Once all ALT...
  • Lastly, all internal...
  • Spiders can follow...
  • Furthermore, techniques referred...
  • MEA Digital is...

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    The Path to Proper On-page Search Engine Optimization - Once all ALT...


    (Page 11 of 15 )

    Once all ALT attributes have been assigned, starting at the top of the code, rotate your keywords through the ALT attributes. By adding the keyword to the front half of the tag, it will read like this: [alt=”Primary Keyword – Image Description”]. Now, the keyword is in the most prominent position and the element is still used in its original version. Continuing down the code, rotate through the keyword list so you evenly distribute the keywords assigned to the page into all the ALT attributes.

     

     

    The final Section 508 standards of the SEO process are the TITLE attribute for HREF tags. The TITLE attribute is used for describing the target of the HREG tag. When it is utilized, moving the mouse over the link causes a tool tip window to appear and describe the link. Screen readers also use the TITLE attribute to describe the link for users that have trouble viewing the site. Like the SUMMARY and ALT attributes above, you’ll first fill out the TITLE attribute before you add the keywords. Using 1 to 3 words, describe the page being targeted and then add the keywords by rotating through your assigned keyword list. The TITLE attribute will look like this: [title=”Primary Keyword – Target page description”]. Remember to rotate through the terms assigned to the particular page to distribute your terms evenly.

     

     

    Other page elements that provide a small, but useful advantage are the header and bold tags. Use the header tag to describe, in brief, the content of an upcoming paragraph or entire page. Typically, header tags are very large and can take away from the feel of the designer’s layout. By using cascading style sheets however, you can control the look of the header tag and modify it, without taking away from a user’s experience. Be sure to place the keyword at the beginning of the header tag, and keep the remainder short. You’ll likely need to be very creative, make sure that it reads properly and that it isn’t confusing for the end user. Bold tags are the simplest items to implement. Simply wrap the “B” tag around 2 instances of each keyword in the body content. You can edit the “B” tags using CSS so they don’t appear as bold or so that they are even bolder then normal. This way you can use the element and still maintain site design and user experience.

     

     

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