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SEARCH ENGINE TRICKS

The Path to Proper On-page Search Engine Optimization
By: Jeff Carpenter
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    2005-06-27

    Table of Contents:
  • The Path to Proper On-page Search Engine Optimization
  • The solution is...
  • Keyword Research...
  • Keyword Assignment...
  • Again, Oakley is...
  • Notice in the...
  • All CSS and...
  • However, some small...
  • Combined, these tags...
  • To accomplish this...
  • Once all ALT...
  • Lastly, all internal...
  • Spiders can follow...
  • Furthermore, techniques referred...
  • MEA Digital is...

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    The Path to Proper On-page Search Engine Optimization - The solution is...


    (Page 2 of 15 )

    The solution is a URL rewrite function. Apache servers have a module called MOD_ReWrite, which can convert the above URL into: http://www.paintballfirst.com/item/6034031/115.html, which looks as if it was a static website in a directory set up. IIS has a few different tools to do the same thing, like the ISAPI Filter. These servers can translate the new URL structure, so spiders can read them as static website URLís.

     

     

    Now that youíve chosen a static or dynamic site, decide how complex the layout design will be. Many designers today are building their navigation structures in Flash movies or DHTML/JavaScript pull down menus. These are generally safe choices for the user (who you should always think about during design) however they cause a number of issues for search engine spiders. Spiders cannot follow the links in this kind of navigation structure. To facilitate, a secondary menu needs to be added consisting of standard HTML links. This is accomplished by incorporating a footer menu on the bottom of the layout that has links to all the same pages that the main navigation structure includes. If you cannot create the main navigation in HTML, designing a footer is the second best option. In addition, include a link to a site map on your home page; a page that has an HTML link to every listed page. This will ensure that the spiders can find any page on your site within 3 clicks from your home page and that PR is transferred to each page (more on this later).

     

     

    Another problematic navigation technique involves using frames to split a browser window. In other words, including the navigation in one frame and content in another. The problem here is that a spider can only view one section at a time. If the spider indexes the navigation frame, and follows one of the links, the next page is stranded. And, since all the links are on another page, the spider views that page as a dead end. Dead end pages donít rank well because spiders view a single page linking to the content page as unimportant information. Otherwise, it would link to more than one page on the site. Using frames, you only have one page linking to the other content pages on your site. The solution is cutting frames and including navigation on each page, so every page on your site links to content. This will increase in-site page rank because spiders see each page as relevant information.

     

     

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