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SEARCH ENGINE TRICKS

The Path to Proper On-page Search Engine Optimization
By: Jeff Carpenter
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    2005-06-27

    Table of Contents:
  • The Path to Proper On-page Search Engine Optimization
  • The solution is...
  • Keyword Research...
  • Keyword Assignment...
  • Again, Oakley is...
  • Notice in the...
  • All CSS and...
  • However, some small...
  • Combined, these tags...
  • To accomplish this...
  • Once all ALT...
  • Lastly, all internal...
  • Spiders can follow...
  • Furthermore, techniques referred...
  • MEA Digital is...

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    The Path to Proper On-page Search Engine Optimization


    (Page 1 of 15 )

    EXECUTIVE SUMMARY:The purpose of this White Paper is to describe specific Search Engine Optimization (SEO) standards that can be used as general guidelines on any website.While there is no single golden rule to achieve high search engine rankings, the following standards work across a wide variety of industries and all major search engines.

     

     

     

    INTRODUCTION

     

    These processes were developed and refined in working with dozens of small to large-market companies such as Mitsubishi Electronics, SureFire Flashlights, Oakley, and Toshiba, among others. They have also been utilized by many of the top SEO and Online Marketing firms today, including MEA Digital, SEO Inc., eTraffic Jams, Net Visibilities and WebAdvantage.net

     

     

     

    BACKGROUND

     

    Jeff Carpenter has been involved in Search Engine Optimization since early 2000. He has completed both instructor lead courses offered by Robin Noble’sAcademy ofWeb Specialists and worked for some of the top SEO and web development firms inSouthern California and across the country, including the following:

     

     

    • MEA Digital – SEO Specialist

       

    • eTraffic Jams - Search Engine Optimization Engineer

       

    • WebAdvantage.net - Search Engine Optimization Consultant

       

    • SEO Inc. - Search Engine Optimization Engineer

       

    • San DiegoMedia - Search Engine Optimization Manager

       

     

    {mospagebreak title=Site Development

     

    ...}THE SITUATION

     

     

    SEARCH ENGINE OPTIMIZATION – PREPERATION PROCESS

     

    Site Development

     

    Website development is often one of the most overlooked aspects of search engine optimization (SEO). You should have SEO in mind when choosing a platform, and planning your site’s structure and architecture. If you choose the wrong platform, you could end up spending thousands of dollars on a web site incapable of being optimized.

     

     

    First, decide if you’re going to develop a static website with a number of files to update, or a dynamic website with only a few templates to update. What’s the difference? Static websites have very little site development issues that effect SEO, however they can become large, and difficult to manage. On the other hand, using server side code, a dynamic website can make managing a large website easy. However, many dynamic environments can hinder SEO. A system that requires the use of cookies or session IDs can block a search engine spider from indexing pages on your site. Spiders are text-based programs that block or ignore cookies. Session ID’s make the web address of a page different for every user. Thus, whenever a spider visits your site, it would be a different address. As a result, most search engine spiders have been programmed to ignore sites that require session ID’s or cookies. Your site should be navigable with cookie’s disabled, and session ID’s turned off, unless it is during an ordering process where their use may be required for back-end fulfillment.

     

     

    Another issue with a dynamic environment is the URL structure. Dynamic websites use URL variables to determine what database information will be used to create a page. The URL’s can often look similar to the following: http://www.website.com/item.asp?n=6034031&d=115. The multiple variable string in this URL can cause indexing issues for search engine spiders. The characters in the URL tell the spiders that the pages are created using one file, “item.asp”. Some spiders are advanced enough to index a URL with one or two variables (the “”n=” and “d=” variables in the above example,) but any more than two variables and a majority spiders will have difficulty indexing the site.

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