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SEARCH ENGINE TRICKS

The 3 Essential Components of a Search Engine Optimization Campaign
By: Matt Hockin
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    2006-10-08

    Table of Contents:
  • The 3 Essential Components of a Search Engine Optimization Campaign
  • In order for...
  • For example, the...
  • Here's what Google...
  • Get more links...
  • Search Engine Results...

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    The 3 Essential Components of a Search Engine Optimization Campaign - Get more links...


    (Page 5 of 6 )

    3) Get more links on more different web sites than your competition Getting links on a variety of different web sites on different networks is crucial for high rankings.

    4) Use the keywords you want to high rankings in the search engines as the anchor text of your in-bound links. "Anchor text" is the visible text within a hyperlink. Text links and anchor text are the two most important criteria for how Google and other top Search Engines rank web sites.

    Here is an example of a link containing the keyword phrase "ERP Software" within the anchor text...

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    F*R*E*E [ERP Software] white paper shows how
    to increase profitability and reduce inventory.
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Relevant Links and PageRank are critical to achieving high search engine rankings. Want proof? Do a search at Google for the highly competitive keyword "computers" and you'll find Apple and Dell computers rank numbers 1 and 2 in the

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