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SEARCH ENGINE TRICKS

The 3 Essential Components of a Search Engine Optimization Campaign
By: Matt Hockin
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    2006-10-08

    Table of Contents:
  • The 3 Essential Components of a Search Engine Optimization Campaign
  • In order for...
  • For example, the...
  • Here's what Google...
  • Get more links...
  • Search Engine Results...

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    The 3 Essential Components of a Search Engine Optimization Campaign - Here's what Google...


    (Page 4 of 6 )

    Here's what Google Developer Matt Cutts has to say about links...

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    "Thematic incoming links from authority sites
    carry more weight than on-page optimization."
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    The Top 4 Strategies for Acquiring Links to Your Web Site:

    Below are the four critical steps for achieving high rankings by acquiring text links to your web site...

    1) Get a higher Google PageRank score than your competition For any given keyword, there is a minimum PageRank required to rank at Google. In order to see what this minimum PageRank number is, search Google for your keyword and look at the PageRank of your competition's web sites that are ranked in the top 10 of the Search Engine Results Page (SERP). An easy way to view the PageRank scores of your competition is to use Google Toolbar http://toolbar.google.com or the SEOChat PageRank Search tool.
    http://www.seochat.com/seo-tools/pagerank-search/

    2) Get more relevant links than your competition All links are not created equal. The best links are "relevant" links from web pages related to your keyword.

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