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SEARCH ENGINE TRICKS

The 3 Essential Components of a Search Engine Optimization Campaign
By: Matt Hockin
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    2006-10-08

    Table of Contents:
  • The 3 Essential Components of a Search Engine Optimization Campaign
  • In order for...
  • For example, the...
  • Here's what Google...
  • Get more links...
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    The 3 Essential Components of a Search Engine Optimization Campaign - For example, the...


    (Page 3 of 6 )

    For example, the heart of Google's algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their "PageRank" web site ranking algorithm at their web site http://www.google.com/technology/... "PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

    As Google explains, Links and PageRank are critical to ranking high in the search engines. In fact, inbound links and the text within those inbound links account for 95% of effective search engine optimization.

    Relevant Links: But, attaining optimal link popularity is not as easy as simply obtaining as many links as possible to your website. The quality and relevancy of the sites linking to your site holds more "weight" than the quantity of sites linking to your site. Since Yahoo is the most frequently visited site on the web, a link from Yahoo to your website carries far more "weight" than a link from a smaller, less visited site.

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