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SEARCH ENGINE TRICKS

The 3 Essential Components of a Search Engine Optimization Campaign
By: Matt Hockin
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    2006-10-08

    Table of Contents:
  • The 3 Essential Components of a Search Engine Optimization Campaign
  • In order for...
  • For example, the...
  • Here's what Google...
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  • Search Engine Results...

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    The 3 Essential Components of a Search Engine Optimization Campaign - In order for...


    (Page 2 of 6 )

    In order for your target audience to find your site on the search engines, your web pages must contain keyword phrases that match the phrases your target audience is typing into search queries. Finding these keywords that your target audience uses to find your product is accomplished by conducting keyword research.

    2) The Link Component - Internal Linking

    The strategy of placing keyword-rich text on your web pages is useless if the search engine spiders have no way of finding that text. The way your web pages are linked to each other has huge impact on your site's search engine positioning. Be sure to link your pages together with your keywords within your links.

    3) The Link Popularity Component - Acquiring In-Bound Links

    The "Link Popularity" or Google "Page Rank" (PR) component of a search engine algorithm analyzes how many web sites link to your website.

    95% of the battle of getting high rankings at the search engine is acquiring quality and relevant links pointing to your web site. Ever since Google entered the search engine market, all the major Search Engines have started using links as the primary way they rank web sites. This is known as your web site's "Link Popularity" or in Google's case it's called "PageRank" or "PR."

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