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The 3 Essential Components of a Search Engine Optimization Campaign
By: Matt Hockin
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    Table of Contents:
  • The 3 Essential Components of a Search Engine Optimization Campaign
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    The 3 Essential Components of a Search Engine Optimization Campaign

    (Page 1 of 6 )

    Everyday, the Search Engines average 300 MILLION searches.In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on the Internet.

    Unfortunately, only 7% of all websites are visible by the search engines according to a recent study. The reason for this phenomenon is because most web sites are not properly optimized and promoted to achieve high search engine rankings.

    The Top 3 Components Of Optimizing Your Web Site for Top Search Engine Rankings:

    To achieve the best overall, long-term search engine positioning, three components must be present on your web site:

    Content component (Your web page text.)
    Link component (How you link your pages together.)
    Link Popularity component (The in-bound links to your site.)
    1) The Content Component

    The most important part of the content component (of a search engine algorithm) is keyword selection and where you place keywords on your web pages.

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