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SEARCH ENGINE TRICKS

Stop Whining About Google!
By: Developer Shed
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    2004-02-03

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    Stop Whining About Google!
    by Sharon Housley

    Blame Game
    Nearly anyone and everyone involved with search engine
    optimization and Internet marketing is aware of the famous
    "Florida" update by Google that caused many commercial sites
    to lose their Google ranking and position.

    Industry experts speculated as to why Google made such
    radical changes to their algorithm. Those sites that no
    longer ranked well for popular search terms had to take
    drastic steps in order to salvage the holiday purchasing
    season. Many noted the timing and thought perhaps Google was
    attempting to capitalize on the Google Adwords Pay-Per-Click
    advertising program. Others simply whined that though their
    site contained commercial material, it also contains
    valuable content and was unfairly penalized.

    What many failed to acknowledge is that Google has every
    right to make algorithm changes and if they choose to drop
    sites that lack relevance, it is their business. Listings in
    Google's main search directory are free. Many have profited
    from Google's ability to send traffic for years. Google
    doesn't owe anyone, anything, least of all an explanation of
    their algorithm changes. Businesses that rely on Google's
    free listings as their sole source of web traffic lack good
    sense. Google, being an independent company, reserves the
    right to run their business as their management sees fit. If
    you are unhappy with Google stop using them for searches.

    If the results that Google serve lack relevant listings,
    then find another engine to use! It has happened before and
    it will happen again. It is the law of supply and demand. If
    Google is unable to provide relevant content that searchers
    demand, Google will become irrelevant. Look at the how the
    search engine landscape has changed over the past few years:
    AltaVista is no longer the leader, Infoseek no longer exists
    and others are barely resemble what they once were.

    As for the commercial sites who have been battered by the
    Florida update here are some suggestions:

    - make your site relevant!
    - submit to other search engines (MSN, Inktomi, Lycos
    etc..)
    - pay for traffic (pay-per-click and pay-for-inclusion)
    - develop traffic from alternative sites
    - rely on traditional methods of advertising
    - promote your website in your signature line in newsgroups
    - promote your website on your business cards or on
    mailings
    - participate in industry specific directories
    - participate in vertical market pay-per-click the return on
    investment tends to be *much* higher though the traffic is
    significantly less

    The bottom line is become proactive rather than reactive,
    stop whining about Google and find alternate sources of web
    traffic.

    About the Author:
    Sharon Housley manages marketing for NotePage, Inc.
    http://www.notepage.net a company specializing in
    alphanumeric paging, SMS and wireless messaging software
    solutions. Other sites by Sharon can be found at
    http://www.softwaremarketingresource.com , and
    http://www.small-business-software.net
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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