Seven More SEO Myths That Can Hurt Your Site Rankings - Content and Rankings
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Bad Advice #6: Older content does not matter. Do not bother to waste your time updating it or being concerned with the impact that it is having on your SEO strategy or current rankings.
This one is just a load. Anything that is a part of your site is factored into your rankings. If you have older posts that you suspect may be doing a disservice to your rankings, then you can exercise either of these options.
1. Delete them.
2. Update them.
Just be wary of choosing the first option. Deleting content may lead to a number of negative consequences, including:
- Dead end links for humans who find your content on a search engine.
- A change in the perceived age of your site, which can affect your rankings.
- A change in the perceived frequency of your posts, which can affect your rankings.
Of course, your last two will depend on how much you feel like you need to delete. These will become more and more serious concerns as your to-delete list grows larger and larger. It may be best to consider all of your pieces as re-writes before you consider them deletions.
Bad Advice #7: Good rankings are going to cost you cold hard cash. You need to pay a professional to analyze and improve your strategy or your results will be minimal and slapdash at best.
Do you know who gives out this advice? People trying to sell you their services. Yes, some projects can benefit from professional advice, but that's far from it being mandatory for every site on the web. Most sites will do just fine if they create a solid plan that is based on good advice, realistic goals and sound strategies.
There are plenty of things that you need to hire a professional to do for you, such as dentistry, but SEO is not one of these. Go ahead and hire someone for a big launch or an extremely competitive market, but on the whole these will be the exceptions and not the rules in the world of sites. If you really want expert level guidance, then consider getting yourself a book on SEO best practices from your local bookstore or library. That way you don't have to invest hundreds of dollars in a consultant.
Now that you can tell the good advice from the bad advice, nothing will be able to stop you from taking your site to the next level and becoming the next online hot spot.
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