Seven More SEO Myths That Can Hurt Your Site Rankings - Keywords and Comments
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Bad Advice #4: You need to saturate your piece with keywords at least 10 times in order to make sure they are picked up by the engines.
This advice is not only bad, but it is completely arbitrary as well. It falls to take into account the length of your piece. Sure, 10 keyword uses may be appropriate in a piece that is 1,000 words long or more, but in a shorter, 300-word news piece, it will be stilted for your readers and seen as a form of spam by the search engine that ranks you.
This advice, called keyword stuffing, would have worked in the late 90s, but modern indexers are able to spot the process. This means that if you give this a try, you run the very real risk of being penalized by the very search engines that you thought you were courting. Leave this piece of bad advice in the past, where it belongs.
Bad Advice #5: You need to moderate your comments. All of them.
This can be true, in a few very limited situations. Go ahead and moderate if you fall into one of these categories:
- You have an active issue with getting spam comments on your site.
- Your site is about a high-spam area, like new age products.
- You are well-advertised as a do follow blog, and you believe this will create a surge in spam.
- You are a family- or child-friendly site that needs to weed out inappropriateness or run the risk of losing your audience.
Other than these, you may want to let them go. Relevant comments add to your ranking by expanding the site and showing a relevant community.
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