Seven More SEO Myths That Can Hurt Your Site Rankings - Titles and Google
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Bad Advice #2: Your Titles Don't Really Matter
If you have a blog platform this will be a much bigger issue for you than it will be for a static site owner, if for no other reason than that you will be going through a lot more titles. Yes, your content matters, but a good title can make or break the site's success for one simple reason: it's treated like keywords by the engines in a lot of cases. Choosing a relevant title that has your piece's keyword in it and grabs attention is of the utmost importance. Choose wisely and set guidelines when you need to with your other bloggers.
Be aware that there is also a similar strain of advice going on with post URLs being labeled by dates and not titles. If you have manual control, it may be best to give adjusting them a shot to see how the results pan out for your site.
Bad Advice #3: You do not really need to have Google Analytics or a similar tool to help you with your SEO efforts.
Consider strongly that the person giving you this advice may not truly be your friend. You wouldn't fly a plane without using the instruments or want your doctor to perform surgery without looking at your lab work first, would you? Then why would you run your business blind?
Having a tool like Google Analytics, which is both free and easy to access, is a great way to have up-to-the-second data (okay, daily updates) on how your site is doing. Use the tools; just don't grow obsessed with them. Remember that analytics is one measure of success, not your only measure.
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