Seven More SEO Myths That Can Hurt Your Site Rankings
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If you were to open your favorite search engine and type in the words “SEO advice,” you would get an insane number of results. It seems like just about everyone with access to an Internet connection is more than willing to give you their two cents about how you should conduct your SEO campaign. The question is, are those two pennies made of gold, or of brass?
All analogies aside, the SEO advice that you find can range from well-researched and professional, to the un-researched observations of a moderately successful site owner, to the nonsense ramblings of people who have nothing better to do than take random guesses. So, how do you weed out the good advice from the bad? Partially, this will be a matter of using your best judgment about any advice you receive, and partially this will be a matter of knowing what is a bad idea when you see it.
This piece aims to help you with that sound goal. Today we will look at some pieces of advice that may at first glance seem good, but can in fact be disastrous if you take them seriously. If one piece of bad advice is based on sound advice, which can happen, then we will try to dissect out the good from the bad, so you can at least make lemonade out of those lemons. Now, without any further ado, let's get down to sorting out that epically bad advice.
Bad Advice #1- Any links to your site are good ones that will help your rankings.
Oh boy. This one has the sinister ring of truth. In a lot of ways, and in most situations, building links to your site is a good idea. It can even raise your rankings if you get links from solid, reputable sites.
This however, does not mean that all links are good links. Think back to your days of taking standardized tests in school. Always and never were usually tricks, right? Well, that remains true in the real world as well. Be wary of any advice that is dispensed in that format.
Back in the grey area, you may be wondering what types of links are worth pursuing and what type are not. Well, this basic guide should help you out.
- Links from sites in your niche or on a similar topic.
- Links from sites that are well-ranked or indexed on the first three pages of your keyword searches.
- Links that are organic and in text.
- Links that are do-follow.
- Links from established sites.
- Links from blacklisted sites, which are removed from indexing due to their spammy nature.
- Links you have to buy.
- Links from low-ranked or low-indexed sites.
- Links from sites that make all of their links no-follow. These are black holes.
- Links in a list of links or in a blog side bar.
Before we move on, remember one thing: the same advice will hold true for your outbound links. You don't want to waste time linking to sites of low or no value. There are always ways to provide your readers with more information on a topic without linking to a site that can damage your SEO. Try to find a better link, or just plain do without the link on your site.
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