Search Engines: Different Types, Different Strategies - Faster inclusion into...
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Faster inclusion into the Search Engine's index.
Repeated, regular spiderings.
Guaranteed continuous inclusion.
Pay-Per-Click (PPC) Search Engines
Pay-per-click Search Engines allow you to bid for keyword placement. For example, if one of your pages focuses on the topic of "fashion models," you can bid for the #1 (or any other number) placement on the first page of search results. You only pay when someone actually clicks on your ad.
There's a catch, of course. The most popular keywords have become quite expensive at Overture.com (the first and biggest PPC engine) and are rising at the others.
Directories are different from Search Engines in that they do not spider pages. Humans review each submission, visit each site, and decide what gets in.
Search engines and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the search results from one of the spidered engines. All the directories use one of the major engines.
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