Search Engines: Different Types, Different Strategies
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There are four basic types of Search Engines:
*Free Search Engines
*Pay-For-Inclusion Search Engines
*Pay-Per-Click (PPC) Search Engines
Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences.
Free Search Engines
You can submit your pages to these engines free, but be careful. You must make sure not to over-submit (submit too often) or you'll be banned and never get listed.
Always check to see if your site is listed before submitting it.
Pay-For-Inclusion Search Engines
With this type of Search Engine, you pay to have your web site listed in their database. Pay-for-inclusion Search Engines (and the paid section of free engines) are a quick way to get listed in some major databases -- for a price, literally. The cost varies from engine to engine.
The advantages are threefold:
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