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SEARCH ENGINE TRICKS

Search Engines: A Piece of a Very Large Puzzle
By: Developer Shed
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    2004-02-17

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    Search Engines: A piece of a Very Large Puzzle
    by Archie Lawhorne


    Many people tend to approach the web passively. They spend a
    lot of time and resources designing a nice web site, but then
    spend very little in the way of promoting it. When nothing
    happens, they blame the Internet and complain that 50 million
    people didn't drop by before breakfast.

    The point is, like many aspects of business, there is no one
    and only method of marketing on the Internet. There are many
    proven formulas and a certain amount of knowledge needed, but
    an understanding of the fundamentals is essential. You can then
    use this information in concert with everything else you're
    learning to maximize your overall marketing efforts.

    Consider the amount of time and effort many web marketers
    place on search engine positioning. Search engine submission
    is probably one of the first things that new Internet marketers
    do to promote their web site. Currently there are over 5,000
    places to register a home page with the number increasing daily.
    In reality, only about 25 of these search engines will produce
    90% of your search engine traffic. The larger search engines like
    Yahoo, Lycos and Alta Vista are visited millions of time a week
    and offer the most comprehensive types of searches for Internet
    surfers.

    Obviously it's a good idea to register your site with as
    many of the major search engines as you can. This will
    enable web surfers looking for your product or service to
    find it quickly and easily. There are thousands of companies
    out there that will submit your web page to hundreds of sites
    on the web and charge you for the labor. Or you can do it
    yourself. A good strategy is to start with the top 10 or 15
    search engines and learn how to do it yourself.

    Keep in mind that search engines are just one small piece in
    a very large puzzle. If you are targeting a specific niche
    market, search engines are an excellent tool. Obviously the
    goal is getting yourself listed in the famed "Top 10," where
    you'll likely see the most significant results from your efforts.

    But here's a few caveats. A top 10 listing is virtually impossible to
    achieve without having your own registered domain name. Your site
    should be unique but relevant, and rich in content. It should also have a
    high popularity rating. What this means is that your site needs to
    be a little different from the mainstream but still in touch with reality.
    You must have good information on it, not just a directory of links and
    you must be linked to and from numerous other sites.

    Getting a good search engine position is more art than science.
    Each search engine has its own techniques for cataloging and
    ranking a site. To optimize your success when submitting to an
    engine you will need to have editorial control over the web pages
    you submit. This means you have to be able to customize the
    pages and perhaps generate new pages. Your web page titles and
    Meta tags (description and keywords) are of extreme importance.
    Try to put yourself in the shoes of the visitors that you want to attract
    when working on these.

    I know everyone wants a magic formula for getting the number
    one search engine listing. The fact is, it takes quite a bit of time
    and energy to achieve this. If you feel that having a high search
    engine ranking is critical to your business, you may want to
    consider spending the money to have an outside expert do it
    for you.

    While the importance of search engine positioning should not be
    underestimated, the bottom line is there are a multitude of
    ways to promote a web site. As a web marketer, the most
    valuable asset you have is your time. Plan, prioritize and
    spend your time doing the things that yield the most cost-effective
    results.

    Having said that, here are the addresses of some of the top
    search engines in which you will want to register your web site:

    Yahoo - http://www.yahoo.com
    Excite - http://www.excite.com
    Web Crawler - http://webcrawler.com
    Lycos - http://www.lycos.com
    Open Text - http://www.opentext.com
    Alta Vista - http://altavista.digital.com
    InfoSeek Guide - http://www.go.com
    Hot Bot - http://www.hotbot.com

    You can also visit: http://www.submit-it.com At this site you
    can fill out one registration form and submit it to several
    search engines, including most of those above. This is a very
    convenient "one-stop registration shop." Some of the search
    engines listed at this site are free and some charge a fee, so
    make sure you only submit to those that are free if you aren't
    prepared to pay. Other sites include:

    http://register-it.netscape.com/
    http://www.siteowner.com

    Archie Lawhorne is an experienced public relations
    professional, marketing writer and president of Crosspoint
    Publishing Company. For information on his current business,
    visit his web site at: http://www.adnet-opportunities.com/id/73917.
    For a FREE copy of his new E-Book, "Web Marketing Basics," visit:
    http://www.profitleader.com




    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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