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SEARCH ENGINE TRICKS

Search Engine Submission - What to look for when selecting an Australian SEO com
By: Developer Shed
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    2003-11-19

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    Search Engine Submission - What to look for when selecting an Australian SEO com
    by Steve Szasz

    Every business owner I've met has been encouraged one way
    or the other that they should invest in a web site. Hype
    going around at the moment states that if you don't have a
    web site then you might as well pack you bags and retire to
    the social security que.

    This statement is basically true, but not all business types
    are suited to market successfully online. But those that are
    will miss out on a flood of new business unless they
    incorporate a thorough online marketing strategy.

    Its fine to have a new web site developed with all the bang
    and whistles. But unless visitors can find you amongst the
    millions of web pages now shown on the Internet, it's a
    complete waste of time and resources.

    That's were a Search Engine Optimiser can help you
    dramatically improve your chances of online success. In this
    article I will highlight the does and don'ts of selected a
    credible SEO company. There are a number of points you have
    to consider when selected a reputable one that you can
    trust. Below is a list and description of what you should
    look for.

    Q. How can I judge if the SEO Company will produce what they
    say?

    A. Well to answer this question better, you will have
    to consider this points when either talking to them or
    reading there sales pitches.

    No reputable SEO company will submit your website to more
    than 30 odd major search engines and indexes. The reason for
    this is they know that these 30 odd major search engines and
    directories feed the search results to the million or so
    other so called search engines so why would an SEO who knows
    there stuff submit to all the others. Another point not
    often told by some of the scammers is that yes they may
    submit your website details to a million search engines, but
    these submissions are usually made to what we call FFA
    websites and the only thing you will gain from this
    submission is a million emails which could easily flood your
    email server. So if they say they submit to thousand of
    search engines, stay well away.

    Another point worth considering is to ask what successes
    they have had with their previous clients submissions. If
    they can show their successes, then your confidence level in
    them should increase.

    Q. How can I know if they really are submitting my website
    were they say they are?

    A. Well in reality you cant but you
    can ask them for a list of search engines and directories
    that they will submit your website to. Also a reputable SEO
    company will supply you with a written monthly report
    highlighting the search engines, the date your website was
    submitted and the ranking you had at the time they ranked
    your website. If after 3 months your website hasn't gone up
    in the search engine ranking then you can be sure they
    haven't optimised your website and probably havn't
    submitted it either.

    Q. How long before I can reasonably expect my search engine
    ranking to improve?

    A. Well it will depend, but a rule of
    thumb is that most of the major search engines will take up
    to 3 - 4 months before they well index your website. This
    can change however as lately I submitted my website to the
    Google Directory and got indexed the same day. So it's hard
    to tell when they will visit, but allow 3-4 months

    Q. Will my SEO Company notify me when a search engine has
    added me to their index?

    A. Yes. They should notify you
    within days of your website being indexed and at the very
    least at the end of each month.

    Q. How will my SEO company optimise my website for
    submission to the search engines and Directories?

    A. Well
    basically a good SEO will make your website as search engine
    friendly as possible. What I mean is they will change the
    text and html code behind your website so that when the
    search engine robot does come to your website it finds it
    very easy to work out what your website is about. They will
    have the correct keywords and met tags, which the robot will
    want to know. If the search engine robot is happy with the
    information is has collected it will pass that information
    off quicker and far more accurately, so you will be ranked
    much higher than you would have if your website was not
    optimised.

    Your SEO will also optimise each page differently so that
    the robot will include more than one page in the search
    engine. For example, if the robot comes to your homepage and
    it has been optimised and your primary message and keywords
    on that page were for new tyres then you would hope that
    when someone uses a keyword search for new tyres, your
    website would be within the first 30 results. But on the
    other hand another page on your website is about wheel
    alignments you would hope that another searcher using a
    search phrase "wheel aligners" will get results pointing
    to your wheel alignment page.

    SEO in it's simplest form is the practise of fine tuning
    your website so that you can get the highest possible
    position in the search results of a person search for
    information on a search engine. There is no point building a
    website and not considering how your prospective clients
    will find you. It would be like burning $50 notes.

    I hope you have found this short article useful and that I
    have helped you decide on a great SEO company. Of course
    there are many more thing to watch out for, but basically
    these are the main ones and if you stick to them you will
    get the results you are after.

    Steve Szasz is the webmaster of "Picassoe Webpage Design &
    Marketing." and the publisher of Search Engine Nova. He has
    helped hundreds of individuals succeed online. To visit his
    web site go to: http://www.searchengine-nova.com.au or
    mailto:steve@searchengine-nova.com.au
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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