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Search Engine Optimization Explained
By: Developer Shed
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    Search Engine Optimization Explained
    by Mario Sanchez

    One of the most frequent questions small business owners ask
    me is: I've designed my website, now, how do I get it on the
    search engines?

    Actually, having your site indexed by a search engine is not
    that difficult. However, making it rank high and appear in
    the first results page is. Let's start with a brief
    explanation of how a search engine works:

    Search engines store billions of pages in an archive called
    index. When a search engine conducts a search, it doesn't
    really search the web: it searches the index. Search engines
    add web pages to their index through the work of a "search
    bot", a powerful software program that "crawls" the web
    regularly, following links and adding to the index all the
    pages it finds.

    So, step number one is to make the search bots find your
    page. You can do this:

    a) by directly submitting your page's URL to the search
    engine, or

    b) by placing a link to your page on another page that is
    already in the index.

    There is strong evidence that method (b) is the most

    Now, lets suppose that your page is already in the search
    engine index. How do you make it rank high? The different
    attempts to answer that question have given birth to a whole
    new discipline called Search Engine Optimization. Search
    Engine Optimization (SEO) involves following a series of
    techniques to increase the relevance of your page for
    certain search terms or keywords.

    You must decide in advance what are the keywords you believe
    a user will type in the search engine window to find your
    page. This is probably the most important step in search
    engine optimization: if you pick keywords that nobody uses,
    or, to the contrary, keywords that are too common (too
    competitive), your page will never be found.

    The keywords you chose must be used often in different parts
    of your page, like the title, headings, sub-headings, and
    your page copy. The more your keywords appear on your page
    (without "over-stuffing" your page copy with them), the more
    relevant search engines will consider your page to be for your
    selected keywords.

    Now, you may be thinking that this SEO thing is too easy:
    you could just manipulate a few page elements and you would
    be all set. The search engines, however, are smarter than
    that. To avoid this kind of potential abuse, search engines
    rely heavily on links from other pages. In a nutshell, the
    more links to your page from quality pages with content
    related to your site you can get, the higher your page will
    rank. In other words, you can have a great page, but if
    nobody is linking to it, you will not achieve high search
    engine rankings.

    That's it.

    In summary: chose the right keywords, utilize them often on
    your page, and get as many links as you can from quality
    pages related to your site's content, and you will be on
    your way to high search engine rankings. The rest is just
    time and patience.

    While the goal of this article is just to give you a quick
    overview of what Search Engine Optimization is, you can
    further explore this topic by reading this Do-It-Yourself
    Search Engine Optimization Tutorial:
    If you found this article useful, you may also want to expand
    your Search Engine Optimization knowledge by reading Aaron
    Wall's SEOBook ( ).

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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