Search Engine Optimization - Creating an Online Presence - Unbroken Links...
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Unbroken Links- Be sure to have all of your links working properly. The search engines donít like to see a website with broken links. Not only is it important to link to other websites within your text, it is also important to link certain words or phrases to other pages within your own website.
Link Partnerships- Creating a link partnerís page is critical in creating a healthy web presence. However, search engines will look down on websites that are perceived to be a link farm. Carefully select other website partnerships based on content. For instance, a website selling childrenís clothing would benefit from linking to other sites selling similar items. However, be selective because you donít necessarily want people to be drawn away from your website to shop on someone elseís site. The merchandise being sold does not have to necessarily be the same, just similar in nature.
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