Search Engine Nightmares: Grammatical Errors and Misspelled Keywords

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Despite the fact that search engines now offer suggestions to correct misspelled words in search strings, people still use them in their searches. Why? And how will this affect the traffic to your site? Keep reading to find out.

Is optimization spelled with a z…or an s? Should you use two ls in boat engine propellers? And what if you’re just not sure how to spell the name of celebrity Scarlett Johansson? Plenty of people make mistakes when they conduct online searches -- even the people you hope will visit your own online pages.

You may take a lot of time in your Web writing and with every single page of your Web site, combing every corner to be sure your phrasing is spot-on and all your words are perfect. But how long do most users spend when they’re typing in keywords? Grammatical errors and misspelled keywords are common, and they’re the source of many search engine nightmares. Namely, the nightmare of seeing your site on the bottom of a search engine list -- even when you’ve got great density!

Search different parts of the country, even different parts of a county, and you’ll find people who pronounce words differently from one another, and differently from you. People spell things in their own fashion as well…and sometimes, the search engine results may be a bit skewed for them. In some cases, they might not ever know they’re misspelling their words. Many people, through being rushed or simply being wrong, spell words incorrectly or make mistakes when entering information. Names, places, and buildings are commonly misspelled in a search string, but more innocuous keywords are often wrongly typed as well. Does your site cover these keywords, too?

Next: Do Misspellings Matter? >>
 

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