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SEARCH ENGINE TRICKS

Search Engine Essentials
By: Alan Cole
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    2005-05-12

    Table of Contents:
  • Search Engine Essentials
  • The exact information...
  • From a SEO...
  • Teoma...
  • Don't however put...

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    (Page 4 of 5 )

    Teoma

    Teoma is a robot-based search engine owned by Ask Jeeves. It has a smaller index of the web than Google. In addition to its SERPS it also provides a "Refine" feature, which offers suggested topics to explore after you do a search. The "Resources" section of results is also unique, pointing users to pages that specifically serve as link resources about various topics.

    MSN Search

    Although not as popular as Google, this is certainly one to watch. Here in the UK Microsoft are promoting MSN Search heavily with numerous prime-time TV adverts. Microsoft clearly wants a piece of the Search-Engine cake at the expense of Google, and what Microsoft wants in the IT world, it usually gets. MSN Search now has a revamped user interface and a much improved algorithm and is providing very relevant SERPS.

    It also seems to react very quickly to changes and new websites get listed very quickly. This means it can be useful for tracking and analyzing the effectiveness of SEO and promotion campaigns.

    AOL Search

    AOL search uses the Google database and is very similar to Google. It is of course used by AOL users, but doesn't have as many features as Google.

    Which Search Engines Should I be Concerned about?

    From the point of view of a webmaster doing his best to get good organic listings and therefore increase traffic to his website, ALL search engines are important. Every single one is used by real human beings, and any of them are capable of sending the next paying customer to your website. However, due to its popularity Google is at the moment the most important.

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