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By: Todd Levi
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    Table of Contents:
  • SEO, PPC And SEM - ASAP!
  • Keeping these five...
  • Make sure to...
  • One last note...

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    SEO, PPC And SEM - ASAP! - Keeping these five...

    (Page 2 of 4 )

    Keeping these five rules in mind will help, however a serious look at other aspects will help even more in SEO. I will go into these aspects in more detail with articles to come at but this is a good start.

    PPC, otherwise known as Pay Per Click advertising is found on numerous search engines and smaller ones alike. The two major players are Google and Overture (now own by Yahoo), however there are some other PPC engines that use a multiple of lesser engines and quality websites to offer there services. Some will give you a top ten ranking within your keyword searches while others have you bid for placement among there engines. A few simple rules to follow:

    1. The content of your site must match the keywords bid on.

    2. SELL! SELL! SELL! While traditional SEO focuses on how the search engines will view your page, this is your chance to engage the human customer! Traditional sales techniques work best here.

    3. Will visits to your web pages convert into quality leads or actual sales? Make sure the cost of bidding will be recovered, plus some.

    4. The more popular the search terms = the more expensive it will be. Keep this in mind and target populated terms with financial efficiency.

    5. All of your keywords stand no chance whatsoever of being listed in the top ten positions on the major search engines. Organic top ten placements can be very expensive so this is your chance of competing with terms you donít rank well with.

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