SEO - Natural Linking Strategies - That seems simple...
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That seems simple enough but it takes time and effort to perform all 4 strategies and most website owners aren't willing to spend the time or don't have the time to spend on it. As a website owner, SEO needs to be one of the highest priority tasks that you need to address, just after Order Processing and Fulfillment and Customer Service. Without free traffic from the search engines, other traffic generation strategies that usually require payment must be engaged.
Now doing the 4 strategies above is great, but it gets even harder because you have to do it in a way that doesn't trigger the search engines to enforce a penalty upon your website. No one except the search engine engineers know all of the exact penalties but we have some good theories for some of them.
The first is the rate at which links are created. There is a certain threshold for creating links that is too fast. It's possible that the threshold is a sliding scale and is related to the age of the website according to the engine. For example, a young low-traffic website should not normally be getting 1000 links a month whereas an older website that gets a lot of traffic could be OK to get 1000 links a month. As you progress in your linking strategies make sure you keep this in mind, especially if you are thinking about buying links.
The second is that having a link to every site that links to you will likely reduce the value of the links. In other words, if all you ever get is Reciprocal Linking, you will likely move up the SERP's (Search Engine Results Page's) but you won't reach your sites full potential. Having a mixture of all 4 strategies will appear more natural to the engines.
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