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SEARCH ENGINE TRICKS

SEO - Natural Linking Strategies
By: Chet Holcomb
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    2005-10-17

    Table of Contents:
  • SEO - Natural Linking Strategies
  • That seems simple...
  • Finally, it would...

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    SEO - Natural Linking Strategies


    (Page 1 of 4 )

    Search Engine Optimization (SEO) can be the difference between a small, barely profitable or visible website and a traffic magnet website.There are a lot of ways, both good and bad, to influence the search engines. Some search engines react to certain strategies better than others. Some even have conflicting strategies that they react to. To document all of these things would require a significant number of pages and research that goes beyond the scope of this article.

    However, there are a number of things that can be documented that will work for most if not all search engines. And let's face it; there are really only 3 that make a difference between a successful and an unsuccessful SEO strategy. They are the big three: Google, Yahoo and MSN. These three search engines in any given month are responsible for over 90% of all internet searches.

    So, what is this article about? It's about what you can do as a website owner that will influence the search engines using commonly accepted practices of linking to other websites (outbound) and getting website links (inbound) back to you. There are basically 4 strategies that a website owner usually will employ to increase their website value in the eyes of the search engine. They are reciprocal linking, one-way linking, multi-site linking and directory linking. A website owner should not think that using just a single strategy is the right answer - sure it will help your SEO but it won't be the Best answer. The Best answer is to employ all 4 techniques and to do it naturally.

    Each of the four linking strategies has specific descriptions that can be summed up as:
    1. Reciprocal Linking = Site A links to Site B, Site B links back to Site A
    2. One-Way Linking = Site B links to Site A
    3. Multi-Site Linking = Site A links to Site B, Site B links to Site C, Site C links to Site D, and Site D links back to Site A. Could be 3..N number of sites involved.
    4. Directory Linking = Site Directory A links to Site A

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