SEO For Google: You Need OFFPAGE Optimization
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It is almost sure. Google is the hardest of all the search engines to get top rankings nowadays.Another sure thing is that Google is the search engine that drives the highest number of visitors to the websites that are at the top of the SERP for important keywords.
Don't you know what SERP means? It is one of those nice acronyms that are used by computer geeks that are lazy at typing (LOL) and stands for "Search Engine Results Page", as SEO is the popular acronym of "Search Engine Optimisation", and SEM stands for "Search Engine Marketing".
So you want to get those top rankings in Google SERP right?
Sure you want. I want it, and I am ready to work for it.
And so should you be too.
Of course you need to know what to do to have your site top ranked by Google. You must know what this search engine likes and what it dislikes, in order to know what to add or remove from the web pages of your site.
Years ago it was simpler to be liked by search engines, more or less you had to understand how a web page had to be built, and how to optimize it for your keywords, placing the keywords in the title of the page, in the meta tags and in the body of the page, paying attention to the density of the keywords in the whole document.
Then you put some links with nice words to Yahoo and some of the other big sites and you were done. A link exchange page was an optional.
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