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SEARCH ENGINE TRICKS

SEO For Ecommerce
By: Ray Yee
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    2005-06-14

    Table of Contents:
  • SEO For Ecommerce
  • On-page optimization...
  • Off-page optimization...
  • The importance of...
  • Although this article...

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    SEO For Ecommerce - The importance of...


    (Page 4 of 5 )

    3) The importance of the websites linking to your website. Google measures the importance of websites with their PageRank (PR) system. It is a scale ranging from 1 to 10. Pages with very high importance are given a very high PR, and vice versa. The scale is exponential, which means that it gets increasingly harder to increase your PR. If a website with very high PR links to your website, that shows that their webmaster places a high value on your website, and your site has content worthy to be shown to their visitors. This will, in turn, give your webpage a higher PR. For example, if a website of PR 6 links to you, then your PR may rise from 1 to maybe 2 or 3. Thus, in addition to a higher PR, higher search engine results are also attained if many websites with high PR link to yours.

    If you have a new website that has not been indexed in Google yet, then you should try to get links from high PR websites. Some experts claim that if you have many high PR websites linking to yours, your website would be indexed in Google automatically, even without using the Search Engine Submission Form.

    4) The anchor text of the link pointing to your website. Links pointing to your website should have your main keywords in the link. For example, if you want to rank well for ‘search engine optimization’, then the link pointing to your website should read ‘search engine optimization’, and not other unrelated words.

    5) The IP addresses of the websites linking to your website. Whenever possible, you should get links from many different websites, instead of links on many pages from the same website. Same websites would show the same IP address, and Google prefers many links located on different IP addresses.

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