SEO For Ecommerce - On-page optimization...
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On-page optimization. There are several on-page ranking factors for your website:
1) Title tag. When giving your website your title, you should include only your main keywords. The title must also be as concise and short as possible, and not include many redundant words. Do not include words like ‘and’, you can instead use symbols like a ‘dash’ to separate your title words. Fewer unnecessary words would give each of the other title keywords greater weight, and thus a higher ranking for your site.
2) Good content. All search engines base their search results on the content you have on your webpages, and how well they relate to the keywords you want to optimize your website for. It is best if you write your website content on your own to prevent copyright violations, and to be able to control exactly the content you want to place on your website. Search engine spiders like Googlebot also determine your ranking based on the keyword density on your website. Keyword density is the ratio of the number of times that your keywords appear throughout your content to the total number of words. When writing the content, you should place your keywords evenly throughout your content. Use your keyword once in every one to two paragraphs, and also once in the first and last paragraphs.
3) Header tags. The Header 1 tags of your website should include your main keywords, and the Header 2 tags should include your secondary keywords.
4) Bolding and Italicizing. Whenever possible, you can bold or italicize your keywords throughout your content, as search engines to place greater weight on bold or italic words.
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