Removed From Google Index Why? - Looking Ahead...
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6. Looking Ahead
VERY worst case, permanent exclusion from organic results on Google. Recovery basically means starting over, nearly from scratch. Plan a 12-18 month Overture or AdWords campaign, originally targeting the current website. Pick more specifically targeted keyword phrase initially, to keep costs down. I realize this is a high priced keyword neighborhood. You may need to create new, perfectly targeted landing pages to lower acquisition costs.
Select a new domain name. Without reinclusion within a short period of time, the current name will continue to lose value daily.
Build a new, clean site under the new domain name. Text must be fresh, not a duplicate of the current domain. Do not duplicate site structure, filenames, or other elements that could link it to the banned name.
Gradually add organic links. Expect it to take 6-12 months in order to acquire 1,000 related links. Continue to link to related sites over the next 18 months. Grow the site adding one new page (250-500 words) each day.
As the new site rises in the SERPs gradually switch the PPC traffic to the new site, and retire the current site completely. At any point in the process, if the current (old) site should reappear, it shouldn't be an undue amount of work to gradually retarget the newly acquired links to the older site. Encourage natural link text by those linking to the site.
If you're going to optimize at all, test first in a safely isolated site. You're not going to be able to push the optimization envelope for quite some time. The key to long-term survival and growth will need to be the "content is king" model.
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