Search Engine Tricks

  Homes arrow Search Engine Tricks arrow Page 5 - Pay Per Click versus Organic Search Engine Li...
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
SEARCH ENGINE TRICKS

Pay Per Click versus Organic Search Engine Listings
By: Justine Curtis
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 4 stars4 stars4 stars4 stars4 stars / 1
    2007-06-05

    Table of Contents:
  • Pay Per Click versus Organic Search Engine Listings
  • Companies or individuals...
  • To reach the...
  • Need Immediate Results...
  • Ultimately, focus on...
  • Generally speaking I...

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Pay Per Click versus Organic Search Engine Listings - Ultimately, focus on...


    (Page 5 of 6 )

    Ultimately, focus on the keywords that work best and achieve the best conversion rates and the highest return on investment (ROI). For more detailed advice on how to measure your conversions and ROI, download our guide: "Measuring Success", read an excerpt here: http://www.enable-uk.co.uk/html/book_6.html

    5. A Need To Change Advert Content or Timing If you need to frequently change the content of your adverts, for example to promote particular products or to make seasonal offers, or if you want to be able to turn your advertising on and off, you will need to rely on the control and flexibility offered by Pay Per Click advertising.

    6 Ad-Adverse Audience More Internet savvy search engine users recognise information that is displayed as a purchased advert and this limits its credibility. In this case the integrity associated with a high natural ranking is invaluable. If your target market is likely to be Internet wise (IT professionals, students, etc), optimisation should be your main focus.

    The above guidelines will help you assess the relative priority of optimisation and Pay Per Click advertising, but how should you implement each method? Simultaneously or one at a time?

    More Search Engine Tricks Articles
    More By Jase Dow

       

    SEARCH ENGINE TRICKS ARTICLES

    - Time for Your Site`s SEO Tune-up?
    - The Basic Parts of an SEO Campaign
    - Dynamic Content Still Challenging for Search...
    - Google`s Panda Update at One Year Old
    - Why Links Don`t Count Instantly
    - Check Your Code for SEO Issues
    - To Be an SEO, Start With What You Know
    - Don`t Worry About Bad Inbound Links
    - Guard Your Google Places Listing
    - Overlooked SEO Tricks
    - A Simple Long Tail Keyword Strategy
    - Writing for the Long Tail
    - Choosing and Using Keywords
    - Seven More SEO Myths That Can Hurt Your Sit...
    - Google Tips and Tricks

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap