Pay Per Click versus Organic Search Engine Listings - Need Immediate Results...
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3. Need Immediate Results A basic Pay Per Click campaign on Overture or Google can be up and running and driving visitors to your web site in a matter of hours. Significant improvement in organic rankings may take several months to achieve. If you require immediate results Pay Per-Click advertising will need to be your top priority.
4. Guaranteed Top Placement No-one can guarantee consistent, top organic listings for high volume key phrases in a competitive market sector. Search engines change their algorithms (indexing criteria) regularly and no one can control how or when sites are indexed, except the individual search engine itself. If you absolutely must guarantee consistent top placement on high-volume keywords in a competitive market sector, you will need to rely heavily on Pay Per Click advertising and have sufficient budget to fund it. Investigate current bid rates, can you afford top placement on the highest-volume words? If not, expand your keyword list beyond the most obvious and popular key phrases and advertise across a larger number of less popular, more specific and cost-effective phrases. Remember that most searchers enter two or three words to form a key phrase rather than a single word.
For a complete guide to setting up and managing your Pay Per Click campaign, download our guide: "Maximising Your Pay Per Click Campaign" read an excerpt here: http://www.enable-uk.co.uk/html/book_5.html
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