Pay Per Click versus Organic Search Engine Listings - Companies or individuals...
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Companies or individuals with smaller marketing budgets can complete with larger organisations as the natural results are based on relevancy to the search term rather than the amount you are willing or able to pay for each click through to your web site. What are the cons? Unfortunately, it takes a certain amount of knowledge and programming skills to optimise for organic search listings. It can also take a ridiculous length of time to be indexed. It often takes anywhere from two days to as much as six months to be listed on a search engine. Several weeks is the norm, but you could get lucky and submit just a couple days before an engine does a complete refresh of their database.
Which One Gets More Clicks? I am frequently asked "Which listing type do searchers click on more often: natural "organic" search engine results or paid "sponsored" adverts?" Recent studies have confirmed my standard response, that the answer is a classic case of...it depends!
Searcher behaviour varies greatly depending on the demographics of the searcher (men v women, experienced Internet users v novices), the type of search a person is conducting (information-oriented v purchase-oriented) and the engine where the search is being conducted.
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