PPC Definitions - Pay Per Click...
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Pay Per Click (PPC) - Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.
Rank - How well a particular web page or web site is listed in a search engine or advertising results.
Return On Investment (ROI) - The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.
Understanding the above terminology will help marketers navigate the pay-per-click advertising model, which has emerged on the Internet and become one of the leading advertising models in the online world.
About the Author:
Written by S. Housley.
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