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SEARCH ENGINE TRICKS

PPC Definitions
By: S. Housley
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    2007-06-05

    Table of Contents:
  • PPC Definitions
  • The amount of...
  • The removal of...
  • Pay Per Click...

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    PPC Definitions - The removal of...


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    Delisting - The removal of a listing as a result of inaction or poor performance.

    GeoTargetting - An advertisement targeted at a specific geographical region, area or location.

    Impressions - The number of times an advertisement is viewed by web surfers.

    Keywords - Search terms or phrases that are related to an advertisement or ad copy.

    Landing Page - The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.

    Linking Text - The text that is contained within a link.

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