Overview of SEO - How competitive is...
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How competitive is your market? If it's highly competitive, like the Finance market is, then you're most likely going to need to do both to make it in that business online. This is where where our SEO experience can be invaluable to you and the success of your online business.
Forrester Research reported that Over 80 percent of all Internet users reach sites through search engines. Translated, that means if your web site isn't attracting 80 percent of its visitors from search engines, you're losing out on a lot of free traffic.
A study from the NPD Group found that search engine listings are far more effective than standard banner or button advertisements when it comes to brand recall, favorable opinion rating, and conversion of traffic to sales.
In unaided recall, search listings outperformed banners and buttons by three to one. More than twice as many people gave a more favorable opinion of companies in the top three search positions than those featured in ads. The study also found that 55 percent of online purchases were made on sites found through search listings, while a mere 9 percent were on sites found through banner ads. You do the math! Search Engine Optimization is clearly linked to a better ROI for your business.
Based on our own internal calculations, the current cost of getting customers through a good SEO optimization strategy is less than half of the cost of pay-per-click services such as Yahoo's Overture or Google's AdWords.
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