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SEARCH ENGINE TRICKS

New Meta Tag Driving Targeted Traffic to Websites
By: Developer Shed
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    2003-08-09

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    New Meta Tag Driving Targeted Traffic to Websites

    By Shelley Lowery

    The Aesop Meta Tag is a new standard that is dramatically changing the way we search the Internet. This new Meta Tag not only returns highly targeted search results, but it
    also provides website owners with highly targeted traffic.

    The concept is simple. The Aesop Meta Tag provides website owners with a standardized method of classifying their web pages into one of six categories. The Search Engine matches the search terms with appropriate web pages according to the classification. This enables the Search Engine to return fast and relevant results for users -- while at the same time,driving highly targeted traffic to the websites.

    When classifying a website, webmasters can categorize each page within their website rather than just one general classification. This allows for precise targeting not only for
    specific search terms, but also for each page of a website.

    The new classification categories are as follows:

    Sales

    The "Sales" classification signifies that the purpose of a web page is to sell a product or service. This includes any web page that plays a role in the sales process or leads to a sales page. This classification will provide those selling a product or service with highly targeted traffic, as the search results will display a sales icon. This icon will immediately let the user know that this particular page is selling a product or service. If they're in the market to buy, they'll click through.

    Interactive

    The "Interactive" classification includes web pages that enable visitors to dynamically interact. This includes web pages that provide any of the following:

    Email services
    Postcard services
    Online games
    Chat rooms
    Bulletin boards
    Forums
    Etc.

    This classification will display the "Interactive" icon within
    the search results.

    Multimedia

    The "Multimedia" classification will consist of sites that offer audio, video, animation, graphics or any other form of media that isn't text.

    This classification will display the "Multimedia" icon within the search results.

    Links to Information

    The "Links to Information" classification will include web pages that provide a list of resources or links to other sites.

    This classification will display the "Links to Information" icon within the search results.

    Personal

    The "Personal" classification will include web pages that are personal home pages for an individual person or family.

    This classification will display the "Personal" icon within the search results.

    Information

    The "Information" classification will include web pages that don't fit into any of the other categories.

    This classification will display the "Information" icon within the search results.

    Although the only Search Engine currently utilizing the new Meta tag is aesop.com, I have it on good authority that the other Search Engines are preparing to recognize them as well.

    For further information about the new Aesop Meta Tag, Visit the official Aesop.com site. You can submit your site and generate your Meta Tags completely free.
    http://www.aesop.com/metatag.htm

    The days of a "search" returning thousands of irrelevant results is coming to an end -- thanks to the new Aesop Meta Tag. This new Meta Tag will dramatically change the
    way we search the Internet. If you haven't already done so, it is very important that you prepare your pages now.

    About the Author:

    Shelley Lowery is the author of Ebooks: A Complete Guide to Self-Publishing. Stop by Web-Source.net and download a free copy. It is jam-packed with valuable information and will teachyou everything you'll need to know to create a professional ebook.
    http://www.web-source.net/free_ebooks.htm


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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