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SEARCH ENGINE TRICKS

Monetize Your Web Site with Google AdSense
By: Developer Shed
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    2003-11-25

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    Monetize Your Web Site with Google AdSense
    by Herman Drost

    Why would you want to earn a few cents or dollars per click
    from displaying Google AdSense ads on your web site? Can
    you really make good money from this source of revenue?
    Well, multiply those clicks for every page on your web site
    and you will build a monthly residual income with very
    little effort.

    What is Google AdSense?

    Here is an excerpt taken from Google's FAQ:

    "Google AdSense is a fast and easy way for website
    publishers of all sizes to display relevant, text-based,
    unobtrusive Google AdWordsT ads on their website's content
    pages and earn money. Because the ads are related to what
    your users are looking for on your site, you'll finally
    have a way to both monetize and enhance your content
    pages".

    How much you earn per click depends on how much the
    advertisers are willing to pay. If the keywords the
    advertiser has chosen are in high demand you could receive
    several dollars per click. Alternatively low demand
    keywords will yield a few cents per click.

    How does Google AdSense work?

    1. Sign up for a new Google Adsense account at
    https://www.google.com/adsense. It only takes a few
    minutes.

    2. Once your site has been accepted (usually within one
    day) you will receive a snippet of code to include on your
    web pages. You can insert this code on as many pages or web
    sites as you like. Google AdWords will start appearing
    almost immediately.

    3. You earn a few cents or a few dollars per click when
    someone clicks on the Google AdWords displayed on any of
    your web pages. Don't create revenue falsely by
    repetitively clicking on your ads. This will result in
    Google penalizing or possibly eliminating your site. You
    may also lose the money you already earned.

    4. Viewing your stats - you can check your AdSense earnings
    anytime by logging into your web-based account. Here is
    what you will see:

    Impressions - how many times Google AdSense ads have been
    displayed on your Web page.

    Clicks - the number of times an ad is clicked.

    Clickthrough rate - the percentage of times an ad is clicked,
    out of the total number of impressions.

    Your earnings - how much you have earned from Google so far.

    5. Google will send you a check every 30 days when you earn
    $100.00 or more. You will also receive payment at the end
    of the year, regardless of your account balance.

    Who is Google AdSense for?

    Content-based web sites - google advertisers want their ads
    on web pages that contain highly targeted keywords. This
    enables the Google search engine to easily spider the site,
    plus engage the visitor in the web page content. This
    better prepares the visitor's mind to then click on the
    Google AdWords ad.

    Theme-based web sites - create a web site that focuses on
    highly targeted keywords. These should be keywords that are
    often searched for (high demand) but don't have too many
    competing web sites (low supply). For more information on
    this topic read my article ""How to begin to make
    money online" (http://www.isitebuild.com/moneyonline.htm).

    How to increase your AdSense earnings

    1. Choose one topic per page - write content for your topic
    with a few targeted keyword phrases. Google will then serve
    ads that are more relevant resulting in higher clickthroughs.

    2. Use white space around your ad - this will make your ad
    stand out from the rest of your page so visitors can easily
    view it. Google also provides different colors for your ad
    so it will harmonize with the web page color.

    3. Test out your ad placement - Google recommends using the
    vertical skyscraper format that runs down the side of your
    page for optimum results. Try testing both horizontal and
    vertical formats over a period of time to see which format
    gives you the best results.

    4. Create more content-based pages - expand the theme of
    your web site by creating pages that focus on your keyword
    phrases. Optimize those pages for the search engines. This
    will not only attract traffic to those pages but make them
    more relevant for Google AdWords to be displayed.

    5. Site Built It
    (http://buildit.sitesell.com/webselling83.html) - the
    perfect tool for creating lots of Adsense Revenue. Site
    Built It provides all the tools necessary to quickly create
    keyword-rich web sites that rank high in the search
    engines. This will produce a flood of traffic to your site
    of highly targeted visitors.

    My Personal Experience - "Since I added Google AdSense ads
    to the article pages on my web site last month
    (http://www.isitebuild.com), I have earned a nice residual
    income. Since this extra revenue was unexpected, I am
    grateful that I took the time to implement the Google
    AdSense program".

    Conclusion - give Google AdSense a try by writing
    keyword-focused pages based upon the interests you are
    passionate about. You will not only enjoy writing about
    them, but earn some extra cash as well.

    Resources

    Google AdSense FAQ
    https://www.google.com/adsense/faq#start1

    Site Built It
    http://buildit.sitesell.com/webselling83.html

    **************************************************
    Herman Drost is the author of the popular ebook
    "101 Highly Effective Strategies to Promote Your Web Site"
    http://www.isitebuild.com/web-site-promotion
    Subscribe to his "Marketing Tips" newsletter for more original
    articles. mailto:subscribe@isitebuild.com. You can read more
    of his in-depth articles at: http://www.isitebuild.com/articles
    **************************************************
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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