Mobile Search - The Next Big Thing? - Google have predicted...
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Google has predicted that their own mobile division, based in London, will "become the biggest driver of new business" for the company.
Google has developed its own mobile search engine and has signed a number of deals to provide mobile search services to major operator portals. Motorola have even agreed to add a dedicated "Google" button to some of its hand sets. LG, one of the top 5 mobile firms in the world, have announced that they will start to ship handsets pre-loaded with Google services from this month.
Yahoo has unveiled a new application called Yahoo Go Mobile which makes its various services available on certain phones. Not to be outdone, Microsoft launched Live Search for Mobile in February at the 3GSM World Congress in Barcelona.
There are also a number of start ups like Jumptap and Medio who will be bringing services to the new mobile search space.
It's clear that the major search properties, in partnership with the phone manufacturers and network services, are intent on driving the mobile search sector forward. With this kind of momentum there's no doubt that mobile search marketing will eventually become a major part of online marketing, it's just a question of when. Could 2007 be the year of mobile search?
About The Author
Mark Scriven is the M.D of Turismotec Ltd (http://www.turismotec.com), a UK based search marketing agency that specialises in the travel sector. Turismotec publish a bi-monthly search marketing newsletter called etravel.success. Subscribe here - http://www.turismotec.com/news_letter.html.
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