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SEARCH ENGINE TRICKS

Mobile Search - The Next Big Thing?
By: Mark Scriven
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    2007-08-31

    Table of Contents:
  • Mobile Search - The Next Big Thing?
  • Screen Size...
  • In many ways...
  • Google have predicted...

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    Mobile Search - The Next Big Thing? - Google have predicted...


    (Page 4 of 4 )

    Google has predicted that their own mobile division, based in London, will "become the biggest driver of new business" for the company.

    Google has developed its own mobile search engine and has signed a number of deals to provide mobile search services to major operator portals. Motorola have even agreed to add a dedicated "Google" button to some of its hand sets. LG, one of the top 5 mobile firms in the world, have announced that they will start to ship handsets pre-loaded with Google services from this month.

    Yahoo has unveiled a new application called Yahoo Go Mobile which makes its various services available on certain phones. Not to be outdone, Microsoft launched Live Search for Mobile in February at the 3GSM World Congress in Barcelona.

    There are also a number of start ups like Jumptap and Medio who will be bringing services to the new mobile search space.

    It's clear that the major search properties, in partnership with the phone manufacturers and network services, are intent on driving the mobile search sector forward. With this kind of momentum there's no doubt that mobile search marketing will eventually become a major part of online marketing, it's just a question of when. Could 2007 be the year of mobile search?


    About The Author

    Mark Scriven is the M.D of Turismotec Ltd (http://www.turismotec.com), a UK based search marketing agency that specialises in the travel sector. Turismotec publish a bi-monthly search marketing newsletter called etravel.success. Subscribe here - http://www.turismotec.com/news_letter.html.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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