Mobile Search - The Next Big Thing? - Screen Size...
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2. Screen Size - the limited screen size of many hand sets negatively impacts the user's browsing experience.
3. Ease of use - due to the limited screen size there is an increased number of clicks needed to get to content.
4. Lack of content - there is a 'walled garden' approach to the content offered by many mobile network operators which means that not all mobile users get full access to content.
Competition - the WiFi explosion
Another factor that may have impacted on the growth of mobile internet usage is the increasing availability of high-speed WiFi internet access in many public areas. Airports, hotels, bars, libraries and commercial shopping centres are increasingly offering WiFi, and it's often free. This has encouraged users to use laptops and PDA's to access the internet while on the move rather than through mobile phones.
Mobile is the perfect advertising platform
Despite these barriers to growth travel companies cannot afford to ignore the e-commerce and marketing potential of this platform. All of the barriers to growth outlined above will be overcome over time as technology improves and network and content providers adapt their services to facilitate the growth. The issue is not really whether the mobile search market will make an impact, but how it will make an impact.
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