Search Engine Tricks

  Homes arrow Search Engine Tricks arrow Microsoft Gets Out of Vapourwear Business and...
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

Microsoft Gets Out of Vapourwear Business and Shows Up in Search
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:

    Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    Microsoft Gets Out of Vapourwear Business and Shows Up in Search
    by Jim Hedger

    Tomorrow, Microsoft finally releases the beta version of its proprietary search engine. For over a year, webmasters and SEOs have seen evidence of MSNbot spidering their sites as MSN Search gathered information and compiled its database. Microsoft's full entry to the world of search engines will have fairly significant effects on the industry. Up to this point, MSN displayed results from the Yahoo/Overture database. A preview shows highly relevant results under a variety of keyword phrases. Relevant results, coupled with the search engine's clean design and piggybacking on the MS Windows operating system, MSN Search could provide a serious challenge to Google's current dominance of the organic search market.

    Bill Gates has long expressed his dismay that Google and Yahoo were able to bypass Microsoft's near monopoly to capture dominance of search. At last February's World Economic Forum, Gates publicly remarked "Google kicked our butts". While MSN has been working on a search tool for at least two years, this statement was both a warning to competitors Google and Yahoo, and a rally-cry for Microsoft's search-unit.

    The beta search engine will be live tomorrow but a preview can be seen at the MSN Test Preview site. A desktop search application is expected to be released before the new year.

    MSN has published a list of guidelines for webmasters and SEOs on their site. While they read as simple SEO common sense, they also give a small window into how MSNBot views websites.

    The following is copied directly from MSN's guidelines with short comments for SEOs in italics.

    Technical recommendations for your Web site

    All sites should be W3C validated.

    Use only well-formed HTML code in your pages. Ensure that all tags are closed, and that all links are functioning properly. If your site contains broken links, MSNBot may not be able to index your site effectively, and users may not be able to reach all of your pages. For more information about correct HTML syntax, see the HTML 4.01 Specification.

    Moving hosts and URLs shouldn't damage rankings.

    If you move your page, use the appropriate HTTP redirection code to indicate whether the move is permanent or temporary.

    MSNBot follows common exclude tags

    Make sure MSNBot is allowed to crawl your site, and is not on your list of Web crawlers prohibited from indexing your site. Use a robots.txt file or Robots Meta tags to control how MSNBot and other Web crawlers index your site. Using a robots.txt file will tell Web crawlers which files and folders on your site it is not allowed to crawl. For more information, see the MSNBot FAQ.

    URL syntax carries some weight.

    Whenever possible, use URLs that are simple and easy to read.

    Content guidelines for your Web site

    Page size matters. Keep it simple, one topic per page.
    Limit all pages to a reasonable size. An HTML page with no pictures should be under 150 KB. MSN Search recommends discussing one topic per page. Use links to take users to related topics.

    Links Matter and MSNBot relies heavily on continuity with URL paths.
    To ensure your pages are easy to link to from other sites, keep your URLs simple and static. Complicated URLs, or URLs that change often, are difficult to use as link destinations. A persistent URL is easier for users to find and remember, and makes it a more likely link destination from other sites.

    Items and techniques discouraged by MSN Search

    MSNBot recognizes the following items and techniques as spam, an inappropriate use of the index. Use of these items and techniques may affect how your site is ranked within MSN Search, and may result in the removal of your page or site from the MSN Search index.

    Content matters, as does keyword density. Spam will be noted and dealt with, otherwise they would be less likely to make the implied threat.
    Loading pages with irrelevant words in an attempt to increase a page's keyword density. This includes stuffing ALT tags that users are unlikely to view.

    Easy enough to understand.
    Using hidden text or links. You should use only text and links that are visible to users.

    Links matter. As an algorithmic spider, MSNBot has taken a lesson from PageRank, following links to consider as a factor in rankings.
    Using techniques to artificially increase the number of links to your page, such as link farms.

    Jim Hedger is a writer, speaker and search engine marketing expert based in Victoria BC. Jim works with a limited group of clients and provides consultancy services to StepForth Search Engine Placement. He has worked as an SEO for over 5 years and welcomes the opportunity to share his experience through interviews, articles and speaking engagements. Hedger can be reached at

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Search Engine Tricks Articles
    More By Developer Shed



    - Time for Your Site`s SEO Tune-up?
    - The Basic Parts of an SEO Campaign
    - Dynamic Content Still Challenging for Search...
    - Google`s Panda Update at One Year Old
    - Why Links Don`t Count Instantly
    - Check Your Code for SEO Issues
    - To Be an SEO, Start With What You Know
    - Don`t Worry About Bad Inbound Links
    - Guard Your Google Places Listing
    - Overlooked SEO Tricks
    - A Simple Long Tail Keyword Strategy
    - Writing for the Long Tail
    - Choosing and Using Keywords
    - Seven More SEO Myths That Can Hurt Your Sit...
    - Google Tips and Tricks

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap