Making your website search engine friendly - Evaluate your competition...
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Evaluate your competition
One of the vital things to focus on while developing your web-site presence is to evaluate your competition and rival competitors. Attempt an analysis what's working for them; how they market their products and services, and even evaluate their target phrase and description tags.
One thing here may be taken note of that the more popular a target phrase is, the more competition there is likely to be. Sometimes, therefore, it makes sense to target a less popular phrase where you can corner the market rather than aiming for the highest popularity phrase.
The following do's on your part will help you in this backdrop.
- Check out Yahoo and Google to see what shows up when you search for your target phrase.
- Examine the pages on the first page; analyze where and how they use your target phrase. You can use the "Cached" page option in Google to get your targeted phrase highlighted.
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