Magic? Mystery? Nope, Just Basic Publishing Common Sense - But with creativity...
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But with creativity and intelligence, you can raise your website in the search results. The large companies are not intentionally favored by search engines -- rather, they earn their favored spots because they're backlinked a far greater number of times than smaller companies. How often, when surfing the Web, do you see links to Amazon.com? If you're like me, you see them everywhere. This, in addition to all the clicks Amazon receives through the search engines themselves, is what leads to the favored position.
If you can raise the number of active links to your own website, you can create a similar snowball effect, and dramatically raise your site in search engine results.
The key to building site traffic is to take a back-to-basics approach. In today's marketing environment, you don't have to have a million-dollar advertising budget, and it's no longer necessary to pull out all the dramatic stops. On the contrary, today's customers, more than ever, know a phony advertisement when they see it, and if they sense an advertisement, they won't even pay attention. It's better to generate thoughtful, informative content, which can earn long-term trust and respect from potential customers.
Today, fresh Web content is one of the most valuable commodities. The Internet is, ultimately, a learning tool, and to teach a reader something new is the best way to capture attention.
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