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SEARCH ENGINE TRICKS

Link Myths
By: Developer Shed
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    2004-07-23

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    Link Myths
    by Scott Patterson

    As competition among websites increase, close attention is being paid to
    rankings in major search engines. Since a high ranking in a keyword can
    "make or break" a business, webmasters are looking to find any method to
    increase their ranking. By examining the algorithms of Google and other
    search engines, it is easy to see that a high value is being placed on the
    number of links (and quality) pointing to a website. As a result, most
    webmasters have realized the importance of finding partners to link to
    their Internet business.

    Although link exchanges are vital to any marketing plan, there are some
    myths that are perpetuated by many so-called "experts". To run a smart
    link exchange campaign, it is important to understand these myths and make
    sure that you do not fall for them.


    Myth 1 - Link to every site

    When I first started my link exchange campaign, I would link to every site
    possible. As a result, my rankings suffered. As I learned more, I
    discovered that I could improve my listings by linking to sites that
    complemented my own. In order run a smart link exchange program, it is
    important to focus on linking to sites that are closely related to your
    product or service without being a direct competitor.

    For instance, my original site sells Ethnic Jewelry. So, I look for link
    partners among other jewelry stores that do not sell the same type of
    jewelry that is listed in my store.

    Myth 2 - All people will add my site if I add theirs first

    To receive a link from an Internet business, most people will usually add
    the site's link first. Unfortunately, not every potential partner will
    add your link even if you have already added theirs. Sometimes a website
    is just not interested in linking with your site. The problem is many
    webmasters will not let you know that they are not going to link to your
    site. So, you might be linking to a website that is not returning the
    favor.

    A great way to ensure that you are only linking to reciprocal sites is to
    put each link into a "temporary position" until you receive validation
    that the site is listing your business.

    Myth 3 - The name of my website should be in the title of the link

    Another mistake I made when I first started out, was to have the name of
    my website in the links that were pointing to my business. Eventually I
    learned that many search engines, especially Google, pay attention to the
    title of the link pointing towards your site. So, if you are looking for
    top placement for specific keywords, then they should be used in the title
    of the link instead of your website name.

    Taking the Ethnic Jewelry example from above, your link title would look
    like this:

    Ethnic Jewelry Store: Here we sell evil eye jewelry and Turkish jewelry.

    Myth 4 - Only link to sites with a high Google Page Rank

    In my opinion, the biggest "Catch-22" for webmasters is that many sites
    will not link to an Internet business unless it has a certain "Google Page
    Rank". But at some point, every site has started out with a low page
    ranking. So how did they get a high ranking if no one would link to them
    in the first place?

    Instead of focusing on a page rank, many successful websites look instead
    at the quality of the Internet business. If it is evident that the
    webmaster has taken the time to create a quality site, then you can
    assured that a high ranking will eventually happen! By linking to a well
    designed website, you can be ensured that the value of your link will
    increase as the website gains a high ranking.

    Myth 5: Put all the links on one page in no particular order

    When the Internet first gained popularity, webmasters used links as a way
    to help their visitors. Initially, they placed links as way to complement
    the content of the website. As the important of links increased, the
    focus shifted from helping the visitor to helping the webmaster.

    Instead of dumping your links onto a single page, you can help both your
    partners and visitors by creating a directory. Here, you place each link
    partner into a specific category. This will help visitors (and search
    engines) navigate your site with ease.

    Myth 6: I should avoid all types of "automatic" link programs

    Many Internet marketers recommend avoiding automatic link exchange
    software. They feel that using these programs will actually hurt your
    rankings rather then help. But, there are a lot of great link exchange
    websites that automate the process of finding links hurting your search
    engine rankings.

    For instance, http://www.linkmarket.net and http://www.gotop.com are two
    excellent sites that allow you to shop for link partners. When you find
    sites that are complementary, you add them to your "basket" and the link
    exchange websites sends out an automatic email requesting the link. These
    two sites allow you to save time, while avoiding the "black hat"
    techniques that are prevalent among many automatic-linking services.



    While exchanging links can be a time-consuming process, it is well worth
    the effort. By taking time to properly link to complementary websites,
    you will find that your rankings in important keywords will improve.


    Scott Patterson brought his online store: http://www.mizambar.com to the
    top of the Google search engine by exchanging links. To find out how he
    did this and other techniques with NO computer experience, check out his
    site: http://www.buildingastore.com



    --
    I built an online store with no computer experience. To find out how I
    did, check out my website: http://www.buildingastore.com

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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