Learning About Search Engine Optimization: What Is It? - The same key...
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The same key phrases may be rearranged in different ways or spelled differently within the text on your page in order to allow for more keyword optimization within your site. In some cases, commonly spelled words may be deliberately misspelled in order to allow for the proper optimization this is to reflect the different ways that a web surfer may spell those keywords when conducting a search.
The purpose of the keyword placement and density is to give your website the highest placement possible with the search engines, especially the most commonly used, Google. Placing your website high within the search engines means that when someone does a keyword search based on terms that are on your website, you increase the chances that your page will come back as one of the first results. Keep in mind that when people are searching, they only read a certain number of pages within the results, so the sooner your page shows in those results, the better than chances are that someone will actually click on the link that will lead to your page.
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