Latest Buzz on Search Engines
It's pretty hard to obtain a top ten position in the search engines today. A year ago or
more, all you had to do is find the right keyword density to get your listings to the top.
With software like "Web Position," the average webmaster could achieve a top ten position
without out any outside help.
Today the criteria for a top ten position has changed quite dramatically. Since everyday
people were given the tools to rank their pages higher, the search engines retrieved their
sites. Unfortunately, their site really didn't deal with the information that the web
searcher wanted. Both the search engines and the web surfer were upset with the large amount of "junk" pages that were being retrieved.
Actions were taken to prevent this. Webmasters using common SPAMMING techniques such as "keyword stuffing" would be penalized or banned from the engines. Directories, such as Yahoo where humans index the webpages became popular. In case you haven't heard, the latest factor in top ten positioning is link popularity.
Most search engines use link popularity in someway to determine the a sites popularity. However, linking to just any site won't necessarily help. Greater weight is given to sites that are linked with popular site. So for instance, being linked with a top ten ranking site would give you a much greater relevancy than being linked with a site that isn't in the top 100.
There also is a service called "Direct Hit." Direct Hit gives a rank to the pages that a search
engine retrieved. The rank is determined by the number of times that web surfers click on the pages. So the pages that are clicked on more should be more relevant. These pages are given a better rank.
So what does all of this mean? Well these are changing and it isn't as simple to get a high ranking. Should you give up? No.
Creating good reciprocal links should be a good part of you campaign. When you seek to go after these links, you don't want to link with sites that will bring you three visitors a month, you want the high traffic sites. So keep on trying to get the big links. Number one, it will bring you some good qualified traffic. Secondly, it will give you a boost over your competition in attaining a better ranking.
You also want to make sure you pick the right keywords for your site. If you focus on keywords that aren't well related to your site, services link Direct Hit might cause you some harm. However, if you have good keywords and an interesting site you should get a higher ranking. Remember that being in the top ten isn't the only part in getting more visitors. You
have to have a headline that compels the surfer to enter your site! Pay a lot of attention to this. This is how Direct Hit will be able to help you out. Get their attention, create a description packed with benefits your site has for the surfer.
Although search engines are changing, this doesn't mean there isn't room for the little man in the top ten. Focus on getting those crucial links, use software such as WebPosition to help you get a better ranking and keeping on testing to find the best pulling headline and description to use on you webpages. Free classifieds are great for testing headlines! Most of all, don't rely on search engines as you main source of traffic. Although achieving a top ten position is possible, it takes a lot of time and experimentation. So don't spend all of your
time marketing with the search engines.
Visit "Internet Marketing Professional" for more greatadvice, expert proven marketing techniques, freeproducts you can resell and much more!
http://www.internet-marketingpro.com
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Search Engine Tricks Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
This whitepaper presents the benefits of successfully introducing static analysis into your organization using IBM Rational Software Analyzer. Additionally, it identifies some common pitfalls that can hinder the effective use of static analysis tooling as well as presents 10 simple strategies designed to help you quickly realize the value of static analysis using Rational Software Analyzer.
FREE! Go There Now!
|
|
|
|
Explore how Rational and WebSphere software enable enterprise documentation in SOA environments. Specifically, a new integration between IBM WebSphere® Business Modeler and IBM Rational® Method Composer software can help technical writers more easily keep enterprise operations manuals in sync with changes that are made to business processes, resulting in more accurate and timely documentation that benefits the entire enterprise.
FREE! Go There Now!
|
|
|
|
Join this webcast to see how IBM Data Studio Developer and pureQuery can take the pain out of Java data access. uApplications developed using both Java and SQL have become a common requirement. Database connectivity using Java Database Connectivity (JDBC) to create an application is a multi-step tedious process, and tooling that covers both SQL and Java has been unavailable, until now. IBM Data Studio introduces the pureQuery platform: a high-performance, Java data access platform focused on simplifying the tasks of developing, managing, and optimizing database applications and services.
FREE! Go There Now!
|
|
|
|
In this tutorial, you can learn how to install and configure the IBM Rational Asset Manager Eclipse client, explore the different views in the Asset Management perspective, learn various search techniques, work with existing assets, and submit a new asset.
FREE! Go There Now!
|
|
|
|
As organizations integrate software into every aspect of business, they are constantly pressured to deliver faster, better, and cheaper results. Unfortunately, a “dis-integrated” software delivery approach reduces returns while increasing costs. This IBM Rational White Paper shows how Integrated Requirements Management aligns organizations around maximizing value and keeping pace with change.
FREE! Go There Now!
|
|
|
|
Download a free trial version of IBM DB2 9.5 for Linux, UNIX, and Windows. DB2 9 is the result of a five-year development project that transformed traditional (static) database technology into an interactive data server that merges the high performance and ease of use of DB2 with the self-describing benefits of XML.
FREE! Go There Now!
|
|
|
|
Join us for this web seminar to learn how you can defend your web applications from attack. Learn about the 3 most common web application attacks, including how they occur and what can be done to prevent them. We’ll also discuss manual versus automated approaches for scanning and identifying web application vulnerabilities and how IBM Rational AppScan, an automated vulnerability scanner, can help you automate more of what you are doing manually today.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download IBM DB2 Express-C 9.5, a no-charge version of DB2 Express 9 database server. DB2 Express-C offers the same core data server base features as other DB2 Express editions and provides a solid base to build and deploy applications developed using C/C++, Java, .NET, PHP, and other programming languages.
FREE! Go There Now!
|
|
|
|
Building a software-as-a-service solution requires addressing a few key technical challenges. In this webcast, we'll focus on the role of IBM Tivoli Directory Server and WebSphere Portlet Factory in creating a Software as a Service solution. We will demonstrate how to use Tivoli Directory Server to prevent the user population of one tenant from accessing the virtual portal and portlet components of another tenant. We will also use the dynamic profile capability of WebSphere Portlet Factory to create multiple highly customized applications from one code base.
FREE! Go There Now!
|
|
|
|
Join this webcast, to learn how the Rational Process Library can help with compliance issues, drive process improvement, and assist in service-oriented architecture (SOA) or Agile development. We will take a peek into the Rational Process Library with content around software and systems engineering (including RUP), operations and systems management, program and portfolio management, and asset and SOA governance.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
