Keyword Selection and Website Optimization
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Marketing and optimizing a website for search engines is a broad topic.There are many factors to consider when heading out with the goal of improving your website’s visibility and ranking within various search engines. In part one I will discuss the highly requested topic of website keywords. In follow-up articles I will cover additional topics such as page ranking, pay-per-click advertising campaigns, the marketing techniques to avoid, and the latest analysis technologies including eye tracking software.
Choosing the right keywords for a website is an important and informative research task. In the process of improving your website you’ll learn a lot about your industry and your competitors.
Keywords are one the main factors that come into play in the algorithms used by major search engines like Google, Yahoo, and Windows Live Search. If a web surfer is looking for home decorating tips and types ‘home decorating’ into a search engine, it will search its database for websites that contain that phrase and those individual words.
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