Jagger, Google Analytics, and the Future of Search And SEO - So if that's...
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So if that's the future of search, what's the future of SEO? The future of SEO is undoubtedly one where:
one-way text links from relevant pages continue to be the most valuable links
reciprocal linking continue to decline
the 'shotgun' approach to link buying declines
mass email link requests decline
free directory submission declines
niche directory submission increases
article PR (article submission) increases
article submission sites (e.g. EzineArticles, GoArticles, and ArticleBlast) play a much bigger and more important role in helping online publishers locate quality articles (due to the increasing article volume)
user popularity is just as important as link popularity, which means:
o the quality of article PR improves in order to increase site traffic, credibility, and loyalty
o the quality of website content improves in order to convert traffic and encourage repeat visits
Clearly, the choices for SEOs will be pretty much limited to paying for links at niche sites and/or engaging in article PR. Being an SEO copywriter, I may be a little biased, but for mine, article PR is the hands-down winner in this comparison:
It satisfies Google's criteria for relevance and importance. Linking site owners include your article and link because, in doing so, their site becomes more useful to visitors, and their business gains credibility and authority.
It generates hundreds of free links quickly enough to make it worth your while, but not so quickly as to raise red flags at Google (in the form of link dampening).
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